genius in the morning is an indie-entrepreneurial venture whose aim is to promote and strengthen local communities through creativity, design and community participation. we subscribe to the ethics that are intrinsic to the sustainable and do-it-yourself movements, such as an emphasis on creativity, strong local communities and social and environmental awareness.

we operate under the philosophy that the revolution will be, and already is, a creative one. we consider creative genius to be a trait inherent to humanity, and moreover, the trait that will change the world for good. therefore, our mission is two part: to participate in the creative revolution, and to invite all the underground geniuses out there to get involved, too!